NHL’s ‘Hockey Is For Everyone’ Campaign And Black Hockey History Shoots at Inclusiveness GoalRead Now
The league wants to introduce the sport to a more diverse fanbase.
A decade ago, Renee Hess was a self-described “non-sports” person. But somehow, she started listening to hockey games on the radio in Pittsburgh and fell in love with the description and the fast paced nature of the sport.
“When I discovered hockey I was intrigued by it. But I didn’t know how to gain access or what my entry point would be,” Hess, who did not attend her first game until 2016, told BET.com. “Anyone I told I was interested in hockey would say, ‘Black people don’t do hockey.’”
Undeterred and committed to learning more, she dove deep into the sport through research, reading, and consuming anything she could about this game that captivated her consciousness. In 2018 that resulted in Hess starting The Black Girl Hockey Club (BGHC).
Initially it began as a way for her to connect with other hockey fans of color, but in less than two years it has grown into something much more. Hess now serves as executive director of the nonprofit BGHC, which has a dedicated group of women who travel all across the country to attend NHL games and unite Black women and players within the hockey community through education and representation initiatives.
Hockey in North America, and the world, has been a predominantly white sport. But there have been nonwhite players since its inception. The sport has always been diverse, but not always inclusive, and the NHL wants to change that.
Through the NHL and NHL Players’ Association’s, “Hockey Is For Everyone” campaign, the league and various partners and stakeholders (like BGHC) are working not only to make the demographics of the sport more in line with the world, but also to make the spaces in and around the sport more welcoming.
The campaign is 24/7, 365 and called “Hockey Is For Everyone,” It targets people of color, among other communities, to increase diversity and inclusion. With February being Black History Month, one of the ways the league is generating interest among Black youth is through its NHL Black Hockey History Tour, presented by American Legacy.
It’s a mobile museum that started last season and travels around the country to various NHL cities and celebrates Black achievement in hockey. From the “Coloured Hockey League” in the 1890s across Canada’s Maritimes, to NHL legend Willie O’Ree who broke the league’s color barrier in 1958.
Also featured in the museum are Edmonton Oilers goaltender Grant Fuhr, who became the first Black player to win the Stanley Cup in 1984, and former Calgary Flames forward Jarome Iginla, who in 2012 became the first Black player to score 500 goals in the NHL, along with current superstars like New Jersey Devils’ defenseman, P.K. Subban, the first Black player to win the Norris Trophy.
Kwame Mason, a former hockey player and the museum’s curator, believes spreading the message of Black history in hockey will go a long way in improving diversity and inclusion.
“It’s about representation. For our [Black] community it’s important that we see the history and the impact we have had on this great game. We’ve been playing this game since the 1800s. The first organized sports league for Blacks in North America was hockey.”
The mobile museum was in Newark, New Jersey earlier this month at the Prudential Center, the home of the New Jersey Devils. Students from a nearby elementary school were in attendance and had the opportunity to learn about the game.
While the kids, predominantly of color, didn’t know much about the sport. By the time they left the museum a definite curiosity was sparked.
Representation matters so much that the mother of a youth hockey player in New York City, took her son out of school because it was important he see the museum and have a chance to connect with Subban and his Devils teammate Wayne Simmonds.
“It was important for my son to have the opportunity to see, not just what I’ve told him, but the entire history of Black people in hockey,” Joycelyn McGeachy-Kuls, whose son Jackson plays for the NYC Cyclones where she is also the team manager, told BET.com
Kuhls and her son like many Black people engaged in the sport understand the importance of inclusion all too well. Jackson shared a story that is not uncommon where he was called a n***** by an opposing player’s parent. Like so many players before him, he blocked it out and focused on the game and helped his team to a victory.
Given that incident, and ones like it that take place at all levels within the sport, it’s no surprise that people of color don’t find the hockey community very welcoming.
“Diversity without inclusion is a form of violence,” said Hess.
Simmonds, in his 12th season in the NHL, was on hand earlier in February to tour the museum and for a Black man from Scarborough, Ontario to see a history he knows like the back of his hand meant a lot. But it also brought back painful memories of the challenges of being the “only one.”
“It was really hard when I was younger. You don’t see a lot of faces like yourself. You walk into a rink and you’re the only one, or there’s one other kid,” Simmonds told BET.com.
He remembered a particular incident when he was on the Toronto Aces as a kid, and an opponent called him a n*****. “My best friend on the team comes flying in and knocks the kid out. It was crazy. But it felt good. I had other people, who weren’t Black, sticking up for me.”
Having allies is critical if the NHL wants to affect change in hockey all the way down through the youth level. There are roughly 30 players in the league that identify as Black and that isn’t nearly enough.
Devils’ star defenseman Subban knows this and during his tour of the museum he stressed the importance of working together and building bridges to achieve a goal that benefits everyone.
“Players in the league that aren’t Black feel very comfortable coming up to me and asking about the various initiatives, and I inform them in a way where they don’t feel uncomfortable,” said Subban. “People can be tentative or standoffish when there are things being talked about that they don’t understand. It’s our job to not only hold people accountable, but also to educate. People don’t walk in your shoes, or in mine. They walk in their own.”
As Hockey is For Everyone, the focus on Black History in the sport, and other initiatives spearheaded by Kim Davis, the NHL’s Executive Vice President of Social Impact, Growth Initiatives & Legislative Affairs continue to take shape, the league’s other players will need to be active and willing participants. Diversity and inclusion isn’t a five or ten year plan. It’s a complete culture and attitude shift.
Accessibility and the socioeconomic barriers are critical. They matter and will continue to be a point of emphasis, but a focus on cultural availability is Davis’ primary focus. In short, speaking in languages that can be heard across the varied demographics of the world.
“Hockey is a very tribal sport,” Davis told BET.com. “Being tribal is a very positive trait, if you allow the tribe to get larger.”
Team LeBron Won The NBA All-Star Game But The Game’s Highest Award Will Now And Forever Honor Kobe BryantRead Now
âThe All-Star Game MVP trophy is now named the âKobe Bryant MVP Trophy.â
Team LeBron defeated Team Giannis 157-155 in the 69th NBA All-Star game on Sunday (February 16) and Kawhi Leonard was named the Kia NBA All-Star Game Kobe Bryant MVP.
NBA commissioner Adam Silver announced on Saturday (February 15th) that the award is now permanently named after the Los Angeles Lakers legend.
âKobe Bryant is synonymous with NBA All-Star and embodies the spirit of this global celebration of our game,â said Silver. âHe always relished the opportunity to compete with the best of the best and perform at the highest level for millions of fans around the world.â
Reigning league MVP, Giannis Antetokounmpo said Bryant was the player he admired the most growing up, and the two shared a close personal relationship.
âA guy that mentored me in the last few years of my career, a guy that was always there for me,â Antetokounmpo said. âIn the regular season, the playoffs, a guy that told me that whenever I need something, I could just reach out to him, and he was literally always there. If I needed something, he would text me back, call meâ¦.There was a quote that said that talent is worthless if you're not willing to share it, right? And he was one of those guys that was sharing his talent with us, and he's going to be definitely missed.â
Bryant was the youngest ever player to appear in an All-Star game at 19 (1998). He was an 18-time All-Star selection, second most in NBA history behind Kareem Abdul-Jabbar (19). Bryant holds the NBA record for consecutive All-Star selections as he was honored 18 straight times from 1998-2016, and is tied for the most All-Star game MVPs (4).
His spirit was very much alive and well all weekend in Chicago. From the various tributes from players past and present, fans, jerseys, and his posthumous Naismith Hall of Fame finalist selection.
âFor us to be able to honor Kobe Bryant and his legacy, itâs a beautiful time,â said LeBron James during media day. âEven in a loss, itâs a beautiful time. We know that heâs watching over us.â
Itâs fitting that Kawhi Leonard was the first to win the Kobe Bryant MVP. He embodies the âMamba Mentalityâ, the ethos that drove Bryant to rarefied heights in sports and life.
Leonard eschews all of the frills and fame that being a player of his caliber yields and is completely dedicated to his craft. He works tirelessly to be the best version of himself and win.
Following the game, he talked about his relationship with Bryant and his commitment to winning.
âWords canât explain how happy I am for it. To be able to put that trophy in my trophy room, and just to be able to see Kobeâs name on there,â Leonard said. âIt just means a lot to me. Heâs a big inspiration in my life. He did a lot for me.â
âFollowing the game several players reflected on the significance of the award being named after Bryant, beginning with Ben Simmons.
Pascal Siakam talked about the respect his generation of players have for Bryant. â
February 17, 2020
Joel Embiid said, âit was probably the best All-Star game ever.â Maybe it was, maybe it wasnât. But the spirit of Kobe Bryant was undeniable throughout.
USA Women’s National Basketball Team Talks Kobe And Gigi Bryant’s ImpactRead Now
Nneka Ogwumike and Diana Turasi reflect on the late NBA legend and his daughter.
The NBA shared the stage with the WNBA this weekend in Chicago for All-Star Weekend.
It’s an Olympic year and Team USA is the six-time defending champion, chances are good they’ll add a seventh in Tokyo. But right now what’s on their minds is a loss the entire basketball world is continuing to feel, particularly now.
Following an open practice at Chicago’s Wintrust Arena a couple of the players reflected on the legacy of Kobe Bryant and the promise of his daughter Gigi.
Kobe was a champion of the women’s game at all levels. He and daughter Gigi would often be seen courtside at high school, college, and professional games. Kobe was a true master craftsman, and that love of learning the game was apparent in Gigi.
Everyone remembers the viral clip from last December when the two were in Brooklyn, New York watching the Nets play the Hawks. A proud dad was teaching his eager daughter.
The majority of the fans on hand Saturday (February 15) to watch the women’s team practice were young girls, and that mattered to national team member Nneka Ogwumike, who plays forward for the L.A. Sparks.
“Representation matters, and we are always about that,” Ogwumike told BET.com. “Being an advocate for women’s sports and women’s empowerment is in right now, and we want it to stay in. We’ve been about that life for a while.”
Kobe was also about that life, as Gigi was the heir to his basketball legacy. Kobe famously recalled a story where a fan told him he needed to have a son to carry on his legacy, and Gigi said, “you don’t need a son, I got this.”
“We saw glimpses of her skillset,” Ogwumike continued. “Her aura and maturity were so impressive. She was ready, more than ready, to fill her father’s footsteps. It was really exciting to see what could have been.”
Gigi was just 13 years old at the time of her death, and the women’s basketball community, many of its members who had relationships with both, felt this tragedy so deeply and personally.
“Anyone who knew Kobe, knew whatever he said he meant,” Phoenix Mercury guard Diana Taurasi told BET.com. “The passion that he and Gigi shared for the game was so great. So it was a natural progression for him to show love to basketball players at all levels and that’s what set him apart.”
Taurasi believes Gigi would have been a star.
“Gigi was doing things that I couldn’t do at 25,” Taurasi said. “She was getting tootelage from the best and you could tell her appetite for the game was just getting started, you could see it.”